Though the talks are on around the box office outcome of RAB NE BANA DI JODI, another film which is continuing to earn audience for itself is the Akshay Kumar starrer CHANDNI CHOWK TO CHINA. The film is releasing on 16th January, 2008 but in the interim it has managed to create quite a sizeable population for itself which is waiting to catch the film in the first week of release.
While the music of the film was released in the middle of last week, a little before that the theatrical promo was unveiled. The response that this initiative generated has been beyond the expectations of even the makers of the film, as can be judged by the statistics that reveal that more than 3 million downloads of the film's promos have already been made from the websites. Now that's an unheard of number, especially for a mainstream film which in fact is being promoted as an international venture by its backers Warner Bros.
In fact if one goes to the site, it is seen that CHANDNI CHOWK TO CHINA has been positioned quite prominently with it's logo appearing first, hence edging out numerous international projects that are being backed by Warner Bros.
Says an official from Warner Bros., "The response that we have fetched it unprecedented. Moreover, if one looks at the fact that this is a foreign language film for us, we are truly amazed at the reach that CHANDNI CHOWK TO CHINA has generated."
With the response to the promo being a huge hit and Akshay Kumar's popularity riding high, especially during last 3 years, Warner Bros has confirmed big plans for the film's release. "We are certain about releasing CHANDNI CHOWK TO CHINA on 1400 odd screens just in India. In USA, it will be the biggest release ever for Akshay Kumar. We would also be holding the film's premier across the globe. CHANDNI CHOWK TO CHINA will certainly redefine what BIG stands for", says the official in a confident tone.
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